Showing posts with label masculinity. Show all posts
Showing posts with label masculinity. Show all posts

Thursday, March 11, 2010

manly men, girly girls

Ten years ago (wow...I can recount in decades now, like a real adult) I worked as a counsellor at a summer camp. Amid the slew of in-jokes, camp names and code words we coined a term known as "Fluffy kat" which we knew to mean a flirty girl. Cat spelled with a "k" because it seemed...flirtier. We had matching T-shirts commissioned in Huntsville: red lettering on white cotton. Tight fitting, of course. I'm sure someone still has a photographic evidence.

What reminded me of the Fluffy Kat phenomenon today was none other than the new spring/summer ad campaign from French Connection. The print ads are here, here, and here. The commercials (directed as mini French movies) are here. A co-worker's quote: "I just want to eat them like little French...macaroons."

Since I've been on a gender kick recently, these ads made me realize what I love about advertising and art. French Connection reveals just enough of a stereotype (the French-accented narration doesn't hurt either...who is to argue with the French?) that both sexes feel honourably and wryly represented.

The two sides are not competing, not arguing, not vying for power, but rather mirroring the other like flip sides of a coin. Equal, but different.

Also, this campaign makes me want to go to Paris in a way I have never before encountered.

Wednesday, March 10, 2010

Wifersize Wednesday: manly men, part 2

(click above image to read the ad)

Last week I posted about a turn I recently spotted in media: masculinity revived. Seems as if I wasn't the only one.

Heated debates here: The Inspiration Room, here: NY Daily News, here: WalletPop, to link but a few (including ones on websites called feministing.com, treehugger.com, and jezebel.com...natrually). Just type "dockers ad wear the pants sexism" into Google for more inspiration. You'll have your fill of "Does the Dockers ad campaign promote sexism? Click 'yes' or 'no' now!" banners.

Can't sexism go both ways? Haven't we been telling men to shut up long enough that they have forgotten how to speak up? Haven't we been telling them that they're stupid long enough that they've stopped giving their opinion? Haven't we been telling them that we're strong enough to do our job as well as theirs that they've let us?

(this can also apply to other "isms"...haven't we been telling our culture that youth prized above age so we are devoid of the wisdom that honouring the wise brings?)

When I read the Dockers print ad in the Metro on Monday, I was impressed. Impressed by its composition, impressed by its wording, impressed by its balls. I know this world would benefit from men who aren't afraid to be manly.

Just so we don't misunderstand each other: I'M ALL FOR EQUALITY. Equality does not mean sameness. I am equal to Andrew, but very (very) different. Andrew was the first to say that he didn't want to marry a pastor's wife, but a pastor. We are equally strong, ambitious, creative, educated, and opinionated. We plot together, plan together, produce together, and promote each other. But I love it when Andrew wears the pants.

Last night, for Tuesday Date Night, we caught "The Young Victoria" at the Revue Cinema. Emily Blunt and Rupert Friend do a tremenous job of portraying the young marriage between Queen Victoria and Prince Albert. It's not without its feuds over gender roles. Imagine, instead of who wears the pants it's who wears the crown! And yet their hope for a solid union - in marriage and reign - was in allowing Albert to be more than a first-class servant boy, and instead a man, a husband, and a father.